December 21, 2009

Recently General Mills announced a commitment to further reduce sugar in cereals advertised to kids under 12 to single digit grams of sugar per serving. The company has already been reducing sugar in cereals while increasing key nutrients, such as calcium and vitamin D, and providing whole grain.

Did you know that ready-to-eat cereal eaters consume less fat, less cholesterol and more fiber than non-cereal eaters? Cereals also deliver important vitamins, minerals and other essential nutrients, making cereal a top source of key nutrients in children’s diets.

Other cereal benefits:

  • Ready-to-eat cereals, including presweetened cereals, account for only 5% of sugar in children’s diets.
  • Ready-to-eat cereal is the No. 1 source of whole grains in a child’s diet today.
  • More frequent cereal eaters tend to have healthier body weights and lower Body Mass Index measures.
Studies also demonstrate the benefits of eating breakfast. A 1998 study showed that children who eat breakfast tend to perform better at school. Compared to children who skip breakfast, children who eat breakfast score higher on tests, are less likely to miss class or be tardy, have fewer reported discipline problems, and make fewer trips to the office.

For more information about kids and cereals, please visit Cereal Health and Wellness.

Right now if you visit here you will find a $1 off coupon for one of four General Mills cereals.


We love General Mills cereal around here, Ava recently told me that Lucky Charms was "the best cereal EVER," she gobbles it right up. My husband loves when I find a good sale on Reese's Puffs, it's his absolute favorite cereal. I'm very excited that they are reducing sugar, and I trust that General Mills won't skimp on taste. The information above was provided by General Mills, through My Blog Spark. They will be sending me four coupons, each for a free box of their cereal to try it out. I'll let you know if they're still "the best EVER!" :o)

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